Monday, February 1, 2016
According to Mr Ajay Bansal, head of marketing strategy at Rajshahi Herbals, “ We will be targeting only male customers this time. As per our internal market survey this niche has a lot of potential to grow in the coming years. With an estimated market value of over $1 billion currently we expect that the market will touch the $4 billion mark in the coming five years.”
Men’s health issues are seldom discussed openly. Most of the men who suffer from ED, PE or have a smaller male organ (microgenitilia) either turn to unqualified quacks, naturopaths or hakims or fall prey to bogus websites. With Mughal Secrets they are trying to bring a readily available solution to the male patients where they will not only get genuine herbal products but also personalized advice from their in house doctors.
The launching ceremony was held at the ITC Maurya Sheraton hotel in New Delhi. Several distinguished guests including Mr. Kamal Akhtar, cabinet minister of the Government of Uttar Pradesh, Mr Ranjan Malik, secretary of health, Govt. of India, several MPs and doctors were present at the inauguration.
Speaking at the press conference after the launch Mr Ranjan Malik said that his Govt. is focusing on measures to uplift the health standards in India. He said that the Government’s digital India mission is providing all the assistance to online startups like this so the public could benefit from them”.
According to an official statement issued by the Rajshahi Herbals “Mughal secrets will provide herbal male enhancement products, ayurvedic medicines for PE, Ed and low libido along with personalized advice support and guidance at every step. Till now the male enhancement market is primarily filled with only hyped, highly marketed and falsely promising products. With this new initiative from a reputed company we hope to see a new beginning in this untapped niche.
Unlike women who go to a gynecologist frequently, men are more resistant to visit a sexologist. This is primarily due to their self esteem or manliness and partially due to the social enigma that surrounds a man when he visits a sexual health center. With Mughal Secrets men can finally discuss all their sexual health related questions to qualified and trained medical professionals. This will help them immensely as most of the times they fall prey to bogus treatments just because of the lack of information.